How Our Bows Go From Shop to Store | Behind the Scenes
Listing a traditional bow online isn't as simple as snapping a photo and clicking “publish.”
In this behind-the-scenes video, Yana (our daughter and the wild creative behind Feral Lyfe) walks you through her process for getting our bows from the shop to the web. From product photography to editing and launching—she does it all while baby-wearing and dodging sawdust.
It’s a modern-day take on a very traditional craft.
🎥 Watch the full video →
🏹 See what’s new in the store → [Shop bows]